1. Is the suggestion egoistic or intrusive?
The art of talking to increase sales may sound like a cold "technique," but the value of our salon-exclusive products is not simply the quality of their ingredients.
The essence of this is an overflowing, nosy love that "want to make our customers' lives better than they are now."
"This beauty serum will help this person love themselves more," or "This shampoo will turn their morning blues into confidence." When you are convinced of this, wouldn't it be unkind to remain silent as a professional?
2. Don't talk about "function," talk about "future"
Customers don't want the "ingredients." They come to buy the "changed self" that lies beyond that. From tomorrow, during your counseling sessions, please try to translate "function (specs)" into "future (benefits)" and communicate that.
| Product genre | Communicating features (specs) | Communicating the future (benefits) |
|---|---|---|
| Moisturizing cream | "It contains ceramides, so it's highly moisturizing." | "You'll look forward to looking in the mirror the next morning." |
| Eyelash serum | "Contains twice the amount of hair growth ingredients as before." | "After three weeks, you'll feel confident looking without mascara." |
| Carbonated pack | "Promotes blood circulation and removes dullness" | "You can walk around without foundation on weekend outings." |
It's time to move beyond saying, "This product is great." Instead, show your customers a bright future they haven't even noticed yet by saying, "This is how your daily life will change if you use this." That's the ultimate professional help.
3. "Conviction" lights a fire in the hearts of customers
If you're not confident in your speech, focus on the results your product will bring, rather than on yourself.
When an owner tells a customer with 100% confidence that "this person can shine even more," that passion is sure to be conveyed. Have you ever seen a moment when a customer's eyes "sparkle" during the explanation?
- ✨ I leaned forward and began to listen.
- ✨ I stared at myself in the mirror
- ✨ "Wow!" the tone of his voice rose.
This shine is proof of trust and a sign of a successful deal.
Conclusion: Sales are the accumulation of "thank yous"
As a result of communication, sales are like a ``bonus'' that comes later.
If a dear friend is troubled, you would do your best to help them with a solution, right? Now, you can pour that same "meddlesome love" into the customer in front of you.
The owner speaks with love,
It will resonate with customers more than any sales manual.
I hope that tomorrow, your help will make even more customers smile.
