ユーザー500名に大調査！顧客満足度を上げる接客のポイント
【必読】エステサロンユーザー500名調査：お客様が本当に求めているサービスとは？ 1. サロン経営者必見！お客様の声から見える満足度向上のヒント 2025年にエステサロンを利用した20代～50代の女性500名を対象に実施された意識調査から、お客様が本当に求めているサービスが明らかになりました。 サロン経営において、お客様の満足度向上とリピート率アップは永遠のテーマです。この調査結果は、お客様目線でのサービス改善に直結する貴重なデータとなっています。シーン別に分析された結果から、明日からすぐに実践できる改善ポイントをご紹介します。 2. 【カウンセリング・施術中】お客様が最も重視すること カウンセリングや施術中に「体験して嬉しかった」または「あったら嬉しい」サービスについて調査した結果、お客様の求めるものが明確になりました。 第1位：「施術内容を事前にしっかり説明してくれる」（59%） 最も多かったのは、施術前の丁寧な説明でした。お客様は施術に対して「何をされるのか分からない」という不安を抱えています。この不安を事前に払拭することが、満足度向上の第一歩となります。 第2位：「カウンセリングが細かく丁寧」（54%） 次いで多かったのが、丁寧なカウンセリングです。お客様の悩みや要望をしっかりヒアリングし、一人ひとりに合わせた提案をすることが求められています。 お客様の実際の声から 年代 実際の声 30代 「カウンセリングがしっかりしていて、質問に困っている時によくある質問などを教えてくれた」 40代 「施術中に今どんな施術をどんな目的で行っているのかといった丁寧な説明や、寒くないかといった丁寧な声掛けが多かった時に、真剣に対応してくれている感を感じて嬉しかった」 サロン運営への活かし方 カウンセリングは単なるヒアリングの場ではなく、お客様の不安を解消する重要な時間です。時間をかけて丁寧に行うことで、施術への信頼感が高まり、満足度向上に直結します。 施術の流れと目的を分かりやすく説明する お客様が質問しやすい雰囲気を作る 施術中も都度、状況を説明する 3. 【会計・退店時】次回来店につながる重要なポイント 会計や退店時のサービスについても、お客様の明確なニーズが浮き彫りになりました。 第1位：「次回来店の予約が取りやすい」（60%） 最も多かったのは予約の取りやすさでした。満足度が高い会計時は、次回予約を提案する最高のタイミングです。しかし、予約枠が埋まっていて希望日時が取れないと、せっかくの機会を逃してしまいます。 第2位：「コースや料金体系の説明が分かりやすい」（59%）...
[Warning] Two points to spot fake and counterfeit LEMONBOTTLE products
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A must-see for facial salons! Medical-level results in the beauty industry [LEMONBOTTLE]
[Must-see for salons specializing in small faces] Introducing LEMONBOTTLE to realize the "next-generation small face menu" and competitive advantage 1. Pushing the boundaries of face-slimming menus: Lemonbottle's innovation We understand...
[Latest Beauty] Achieve your ideal body shape without worrying about downtime! A comprehensive guide to LEMONBOTTLE
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[LEMON BOTTLE] What is the ampoule solution that's the talk of the town?
Have you heard of LEMON BOTTLE's featured product, Ampoule Solution ? If you're interested in beauty, you may have recently seen the name "Lemon bottle" more and more often at...
Should salons introduce water injections? A comprehensive explanation of what they are, their effects, and precautions
Water injections are gaining attention as a treatment that can quickly improve skin's moisture, radiance, and firmness. In this article, we will cover everything from the salon owner's perspective, including...
The Complete Guide to Successful Cavitation in the Salon [2025 Edition]
For salon owners who want to introduce cavitation. This article provides comprehensive information on points to consider before implementation, treatment procedures, risk management, strategies for attracting customers, and the latest...
The beauty and skin care effects of exosomes: A thorough explanation of the cutting-edge skin regeneration mechanism
In recent years, exosomes have been attracting attention in the beauty industry as the "next generation beauty ingredient." This is not just temporary care, but its mechanism of bringing out...
I want to know the diagram of ear acupressure points and the correct way to stimulate them. Where should I press, what effect will it have? What are some tips for safe self-care?
In conclusion, ear acupressure reflexology zones are like a map of the entire ear, projecting each organ in the body, and gently stimulating the appropriate area for a short period...
Protect your skin even during dry and rough seasons! We offer the "EXOMERE Rose Garden Mask Pack" to enhance customer satisfaction with special care.
Are you able to solve the challenges of salon management and your customers' real skin concerns? In salon management, the most important factor in determining customer satisfaction and repeat visits...
A complete guide to maximizing salon sales with photofacials | From choosing the right equipment to attracting customers
Photofacials are a treatment that has the potential to dramatically increase customer satisfaction and profitability in modern beauty salons. This article provides a comprehensive explanation of all the knowledge, techniques,...
Five points to create a salon space that makes customers want to come back
Creating a salon space is an important element that goes beyond simply being a place for treatment. Here are some specific points to consider when creating a comfortable space that...
How to find your own unique strengths so you don't get lost in the crowd of competitors
1. What are the basics of USP analysis that salon owners should know? 1.1. What is a USP? Its importance in salon management A USP (Unique Selling Proposition) clarifies the...
Take good care of your skin in the middle of summer! The savior that protects your skin from UV rays is the ``Recovery Balm''!
Summer is the season that threatens your skin When we think of a season that is tough on the skin, we tend to think of the extremely dry winter. But...
EXOMERE Instructor Seminar was held!
EXOMERE instructor seminar held! The EXOMERE Instructor Seminar was held over two days, Monday, August 4th and Tuesday, August 5th! This seminar will be held at future EXOMERE introduction seminars...
We sneaked into the EXOMERE Skin Implant Introduction Seminar! (Tochigi and Fukuoka)
EXOMERE Skin Implant Introduction Seminar We participated in the EXOMERE Skin Implant Introduction Seminar held in Tochigi and Fukuoka on Sunday, July 27th and Wednesday, July 30th! The introductory seminar...
Experience the difference in just one month after using Exomia! What salon owners say!
EXOMERE Salon Case Studies This time, we bring you a real interview with a salon that introduced EXOMERE and saw real changes in just one month. By starting to use...
Try it now! 10 ideas to boost sales that are perfect for small salons
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How to start a skincare conversation by asking your customer about their skin concerns
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The system and benefits of starting product sales with zero inventory risk
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[A must-see for new salons] Gain customer trust in an instant! Why choose EXOMERE?
When starting a new salon, deciding which products to use and what to sell are very important points. The treatment content and price are important, but in order for customers...
