A menu that produces results that will make customers want to keep coming back
Hello. To all the salon owners who work hard every day to ensure the beauty of their customers, thank you for your hard work.
"I want to increase the number of menu items that will please my customers," "I want to stabilize my in-store sales," "I want to differentiate myself from other salons" -- do you have thoughts like these?
Today, I would like to talk about direia, which can solve the problems of salon owners like you.
What kind of brand is direia?
Direia is a cosmetics brand exclusively sold at beauty salons.
We are committed to creating products that can bring about real changes to your skin through the cutting-edge approach of "regenerative beauty."
It's not just skin care.
It is a brand for professionals who pursue results, combining the latest bioscience with unique technology.
Three benefits you can get from being sold exclusively at salons
Many of Direia's products are only available in salons.
This "salon exclusive" feature actually brings great benefits to your salon.
1. Be chosen by customers as a "special salon" A salon that uses products that cannot be purchased at a drugstore is unique in itself. You can become that kind of salon, where customers say, "You can only get this treatment at that salon" or "You can only buy that product at that salon."
2. Deepening bonds with customers <br>Customers who want to continue using products will naturally continue to visit the salon. This will lead to repeat purchases of not only products but also treatment menus, allowing for long-term relationships.
3. We offer cutting-edge technology and solid scientific evidence for "regenerative beauty," even for high-priced menus . With these two elements, we can confidently propose high-value-added treatment menus. Our customers will also feel that they are truly "worth it."
The three technologies that make direia so great
From here on, we will get a little technical, but we will introduce the secret behind why Direia "produces results." Please read on while imagining the smiles on the faces of our customers after the treatment.
| Name of the technology | How to live in the salon | The ingredients included |
|---|---|---|
| Stem Bio Complex | Supports the skin's natural regenerative power. Recovery is quicker after treatment and the effects last longer, resulting in greater customer satisfaction. | Human stem cell culture medium*, exosomes, iPS cell culture supernatant |
| Hybrid Exosomes+ | It delivers beauty ingredients deep into the skin. It's not just a matter of applying it, but a truly effective treatment. | Exosomes, liposomes |
| Innovative 3D Nanotechnology® | Applying the same penetration technology used in pharmaceuticals, beauty ingredients penetrate deep into the stratum corneum, providing long-lasting effects. | 3D nanosomes |
*Human adipocyte conditioned media extract (moisturizing ingredient)
It is thanks to these techniques that customers feel that "this salon is different" and "coming here really makes a difference."
Recommended product lineup that directly leads to increased sales
Now, let me introduce some specific products.
From facials to body care, we have a full range of products to support your salon's revenue.
[Recommended] Topical mesotherapy "Deep the Body Cream"
This product is currently attracting a lot of attention as a "fat-dissolving cream" and "meso body cream."
As a treatment menu in salons , "Deep Sveltil Mesobody Cream" uses patented penetration technology and contains a high concentration of ingredients that promote fat dissolution, burning, and slimming. It is popular in many salons as it dramatically increases the effectiveness of slimming menus.
As a retail product <br>If you sell it as a home care product after a treatment, you can generate stable sales in retail stores. What's more, customers can maintain the effects they received at the salon at home, which increases satisfaction and increases the rate of repeat customers. It's a win-win.
[A mainstay of store sales] Home care facial beauty device "Delay Azel"
This is a multi-functional home care beauty device that will become a new weapon for retail sales.
| Product name | This is the key point |
|---|---|
| direia ZERU | It is equipped with four functions, including EMS using the world's first patented waveform "PDM wave." This facial beauty device allows you to "have salon techniques at home," so we highly recommend it to beauty-conscious customers. |
| Delair Zell V2 | Equipped with the further evolved "PDM++ Wave." Waterproof and lightweight, it can be used in the bath. "Easy to use every day" is the most important thing in beauty, isn't it? |
When you sell a beauty device, customers will continue to buy not only the device itself, but also the dedicated serum and gel. This is the key to increasing customer lifetime value (LTV).
[Standard store-bought product] Skin care containing stem cells and exosomes
Toner, serum, cleanser, and face masks - these basic items are the pillars of stable store sales.
Stem Intense Youth Lotion EX Some (lotion)
Formulated with exosomes to combat skin aging. Safe to use on delicate skin immediately after treatment.
The Stem Mask EX Some (Pack)
This product can be used for intensive care after a treatment or special care before an important event.It is also an easy product to suggest as a high-priced store item.
To protect our valued customers, please install through official channels.
In fact, quite a few people search for the keyword "fake Delair."
This is evidence that direia is a popular brand, but it also shows that it is distributed through unofficial channels.
That's why it's so important to buy from an authorized dealer.
"Our salon uses genuine products" is the best way to reassure your customers . It's the first step in building a relationship of trust.
Protect your salon's credibility <br>If, by any chance, a problem occurs with an unofficial product... The credibility you've built up can be destroyed in an instant. You don't want to take that risk.
lastly
With cutting-edge technology and solid evidence, direia will add "unique value" to your salon's menu.
"I want to make my customers happier" and "I want to grow my salon even more" -- if you're a salon owner with these thoughts, why not make direia's "regenerative beauty" a strength of your salon?
For the smiles of our customers and the bright future of our salons, we are sure that Direia can help.
