November 13, 2025 issue
good morning.
Calling all salon owners, we bring you today's industry trends.
The key points today are the two major trends of stagnation in the domestic market and growth in overseas markets , and the trend toward high added value and improved business efficiency .
We have compiled information directly related to salon management, such as products using new beauty ingredients, JIS standard trends that will increase the credibility of the industry, and IT tools to address labor shortages.
[Market Trends] Domestic market remains flat, while overseas market grows rapidly. How should we respond?
Current status of the domestic market
- According to a survey by Yano Research Institute (released on November 12th), the domestic beauty salon market in 2025 will remain roughly flat at 304.6 billion yen (100.1% compared to the previous year).
- The market, which had been shrinking for five consecutive years, has finally bottomed out
- Among services for women, which account for 60% of the market, the hair removal market is struggling due to intensifying price competition
Momentum in overseas markets
- Panorama Data Insights' survey (released November 11th) predicts the global facial beauty market will grow to US$26.3 billion by 2031
- The average annual growth rate is a high 15.5%
Tips for salon management : The key to survival will likely be to break away from price competition and shift to more specialized services such as facials and anti-aging.
[New Product] Dr. Recella's new series "Radir" is now available
Product Features
- Dr. Recella, which supplies products to over 3,300 stores nationwide, will launch a new series, "Ladire," on November 12th.
- The concept is "calm and attack"
- Contains the popular beauty ingredient " human adipose-derived mesenchymal cell exosomes "
- Sensitive skin care and anti-aging care at the same time
Benefits for salons <br>This product was created based on feedback from estheticians in the field, and has the potential to be a weapon for increasing average customer spending and strengthening in-store sales.
[Business Strategy] "JIS Standards for Aesthetics" scheduled to be released in 2026
JIS standardization movement
- According to JESMA (Japan Aesthetic Salon Management Academy), JIS standards for aesthetic services are scheduled to be announced in 2026.
- By aligning quality and safety with international standards, we can create an environment where consumers can choose salons with confidence.
- Salons are required to comply with laws and regulations, maintain hygiene, and provide clear service standards.
Introducing a new store management system
- Japan SS Co., Ltd. will begin offering the store management system "ISS" on November 12th.
- Centralize personnel evaluation, quality control (QSC check), customer management, etc.
- Achieving efficient staff training and maintaining service quality in an era of labor shortages
What is necessary for future management
In order to comply with JIS standards, it is essential to standardize and visualize salon operations.
Efficient management using IT tools is likely to become the standard in the future.
Three things to learn from today's news
1. From price competition to high-value-added menus
Stay away from areas with fierce price competition, such as hair removal, and focus on high-priced services that utilize your specialized knowledge and skills, such as facials and anti-aging treatments.
2. Learn about the latest beauty ingredients
Learn about advanced ingredients such as "exosomes" and be able to provide persuasive counseling to your clients. Knowledge and results will deepen your relationship of trust.
3. Start visualizing your management now
The JIS standardization scheduled for 2026 is an opportunity to increase the industry's credibility. If you start using IT tools now to clarify standards for personnel evaluation and technical and hygiene management, you will be able to differentiate yourself from other stores.
