Five points to create a salon space that makes customers want to come back

Creating a salon space is an important element that goes beyond simply being a place for treatment. Here are some specific points to consider when creating a comfortable space that will impress and relax your customers and lead to repeat visits.

1. Why is creating a salon space important?

How salon space impacts customer experience

Customers find value not only in the treatment, but also in the time they spend in the space.

Spatial effects:

• Enhanced relaxation
• Providing extraordinary experiences
• Fostering trust in the salon

The importance of appealing to the five senses

Since humans obtain information through their five senses, the following elements are important:

Important sensations in the salon:

• Visual : interior design, cleanliness
• Auditory : BGM, ambient sounds
• Olfactory : aroma, air quality
• Touch : the texture of furniture, the feel of towels

Commonalities among spaces that make customers want to return

Five key points:

1. Cleanliness

   • Well-organized environment
   • Hygienic and safe space

2. Ensuring privacy

   • Consideration to avoid being distracted by other customers' gazes
   • Relaxed environment for treatment

3. Conceptual consistency

   • Unifying services and brand image
   • Immersion in a consistent worldview

4. Consideration for the five senses

   • Visual beauty
   • Pleasant scents and music
   • Soft material

5. Functionality and flow

   • Smooth staff movement
   • Stress-free customer travel

2. Basic principles for a comfortable salon space

How to reflect your salon concept in your space design

The concept is clearly defined and broken down into the following elements:

Conceptual elements:

• Color : Color scheme tailored to the target audience
• Material : Texture suited to the service image
• Furniture : Conceptual design
• Accessories : Items that create a unique worldview

Example: "A hideaway to escape the hustle and bustle of the city"

• Calm earth tones
• Made with natural materials such as wood and stone
• Indirect lighting creates a soft glow
• Choose simple, high-quality furniture

Spatial design that expresses cleanliness and hygiene management

Visual cleanliness:

• Bright colors (white, light gray, pale tones)
• Selecting materials that are less likely to show dirt
• Organized storage space

Practical hygiene measures:

• Easy-to-clean materials (tile, vinyl floors, etc.)
• Introducing air purifiers and ventilation systems
• Maintaining fresh air

Space design that protects privacy

Tips for increasing privacy:

1. Visual occlusion

   • Introduction of completely private rooms (ideal)
   • High partition
   • Use of movable screens

2. Acoustic measures

   • Use of soundproofing materials
   • BGM volume adjustment
   • Introducing white noise

3. Consideration of traffic flow

   • Designed to avoid contact between customers
   • Private flow from the entrance to the treatment room

3. Interior design points that attract customers

Relaxing colours

Effective colors:

• Earth tones

  • Beige, brown, off-white
  • Creating a connection with nature
  • Providing peace and calm

• Pastel colors

  • Lavender, mint green, pale blue
  • Cleanliness and peace of mind
  • A gentle and calm impression

Color combination tips:

• Create a sense of unity throughout
• Use accent colors sparingly
• Make changes without changing the tone

Effective use of lighting

Lighting is the most important factor in determining the ambiance of your salon.

Key points for lighting planning:

1. Extensive use of indirect lighting

   • Reflection of light on walls and ceilings
   • Soft and uniform brightness
   • Creating a calm atmosphere

2. Utilizing the dimming function

   • Brightness adjustment according to the time of day
   • Adjust the illumination to suit the treatment
   • Meeting customer needs

3. Color Temperature Selection

   • Warm white (incandescent color) as the base
   • A warm and relaxing space
   • Creating a comfortable atmosphere

4. Incorporating natural light

   • Open impression during the day
   • Effective use of light from windows

Selecting materials and furniture that create a sense of luxury and comfort

Utilizing natural materials:

• wood

  • Solid wood flooring
  • Creates a warm and profound feeling
  • Changes over time are also one of the charms

• stone

  • Stone-clad wall
  • Natural beauty and durability
  • Expression of quality

• natural fibers

  • Linen, cotton, wool
  • Excellent feel on the skin
  • Excellent moisture absorption and breathability

Tips for choosing furniture:

• Ergonomic design
• Designed to be comfortable even when used for long periods of time
• Combining design and functionality
• Emphasis on comfort and ease of use

The effects of houseplants and artwork

Use of houseplants:

• Adding life and greenery to your space
• Providing visual comfort
• Air purification effect
• Biophilic design in practice

How to choose an artwork:

• Works that match the salon concept
• Elements that impress customers
• Visual representation of the brand image
• Seasonal changes create a fresh feel

The effects of scents and background music

Use of aroma:

Effective essential oils:

• Lavender : Relaxing
• Bergamot : Mood stability
• Sandalwood : Deeply soothing

Precautions when using:

• Keep the scent intensity to a minimum
• Avoid strong scents that some people may not like.
• Diffuser for even diffusion

How to choose background music:

Recommended genres:

• Healing Music
• Natural sounds (river murmuring, birds chirping)
• Quiet Jazz

Volume and usage points:

• Volume that does not interfere with conversation or treatment
• Use according to the purpose of the space
• Strengthening of brand image

4. Success stories by salon type

Creating an extraordinary atmosphere in beauty salons

Four key elements:

1. Extraordinary feeling
2. Luxury
3. Healing
4. privacy

Characteristics of success stories:

• Dark, calming colors
• A mysterious space created by indirect lighting
• Consideration for the five senses through the sounds of water and aromas
• Completely private rooms and soundproofing measures
• Treatment bed with heating function
• Use of high-quality linen

Creating a comfortable space in the beauty salon

The three essential elements need to be balanced:

1. sense of openness
2. Functionality
3. Relaxed feeling

Practical example:

• Designed to allow plenty of natural light
• Semi-transparent partitions ensure privacy
• The shampoo booth is dimmed to create a special feeling.
• Comfortable waiting areas
• Storage that combines functionality and warmth

Nail and eyelash salon points

Three key elements to consider:

1. Cleanliness
2. Cute and sophisticated atmosphere
3. Functionality

Effective efforts:

• A bright space with a white base
• Use pastel color accents
• Spacious seating arrangement
• Consideration for comfortable treatment positions
• Installation of a space for touching up makeup
• Organized storage of tools

5. Cautions and common mistakes

Tips for achieving your dreams on a budget

Effective budget allocation:

1. Clarifying priorities

   • Focused investment on elements directly linked to customer experience
   • Comfort in the treatment room is our top priority
   • Creating a waiting room atmosphere

2. Smart investment strategies

   • High quality parts that customers come into direct contact with
   • Wallpaper and decorations are DIY and low-cost.
   • Utilizing vacant properties
   • Use of second-hand goods and outlets

3. Gradual Upgrade

   • Start with the minimum necessary equipment
   • Invest in higher quality facilities once customer numbers stabilize
   • Planned improvement schedule

Legal and regulatory considerations

Key legal requirements:

1. fire service law

   • Fire resistance of interior materials
   • Installation of fire extinguishing equipment
   • Securing evacuation routes

2. Building Standards Law

   • Ensuring structural safety
   • Installation of ventilation equipment
   • Compliance with lighting standards
   • Building confirmation application when changing use

3. Barrier-Free Act

   • Eliminating steps
   • Installation of handrails
   • Adequate toilet size

How to respond:

• Prior consultation with the local government
• Obtaining advice from architects and other experts
• Consider legal requirements during the planning stage

summary

Creating a salon space that makes customers want to come back is an important management strategy.

Key points for success:

• Consistent design based on a concept
• Cleanliness and privacy
• A harmony of elements that appeal to the five senses
• Effective investment within your budget
• Compliance with legal requirements

To make the time your customers spend at your salon an irreplaceable experience, create a space that pays attention to every detail. This will surely lead to many impressive experiences and repeat customers.

*This guide is intended to provide general information. For specific design and legal requirements, please consult an expert.