Good morning. Today, November 12, 2025, is likely to be a day in the aesthetic industry where attention will be focused on improving salon profitability and differentiation strategies.
This issue is packed with important information for considering the future of salons, including announcements of the "best items" selected by industry magazines, tips for improving the efficiency of daily work, and predictions of major growth in the global market.
In this article, we will carefully select and clearly explain the latest trends that salon owners can use in their management starting tomorrow.
HBL achieves Hall of Fame status for "Best Aesthetic Communication Item"
On November 10, 2025, the eyebrow solution "HBL (Hollywood Brow Lift)" provided by JULIA IVY Co., Ltd. won the original award "Best Item 2025" from "Aesthetic Tsushin," an industry magazine published by Beauty Economics Newspaper, for the third consecutive year, achieving induction into the "Hall of Fame."
This award is given only to the product that is evaluated as having "made the greatest contribution to salon sales throughout the year" based on a survey of salon owners nationwide, making it a highly reliable award that reflects the real voices of salon owners.
HBL is not only highly regarded for its treatment services, but also for its retail cosmetics line "HBL BEAUTY," which was released this year, and it is noteworthy that it is contributing to improving salon profits in terms of both treatments and sales.
It can be said that this service has established itself as a potential new source of revenue for salons, while increasing customer satisfaction with a natural finish that makes the most of natural eyebrows.
source:
- PR TIMES (November 10, 2025): "Leave your eyebrow care to the professionals" to become a part of Japanese culture. HBL has been inducted into the "Aesthetic Tsushin Best Item" Hall of Fame for the third consecutive year.
- Aesthetic News: https://www.esthe.news/
The key to increasing salon profitability is managing "invisible time"
The November 11, 2025 edition of the Beauty Economics Newspaper points out the importance of managing "invisible time" in salon management.
While many salons focus on streamlining "visible time" such as booking appointments, treatments, and consultations, there are many cases where "invisible time" such as preparation, tidying up, customer management, and staff training is putting a strain on profits.
He argues that accurately understanding and analyzing these times and reducing waste will directly lead to improved productivity and maximized profits.
Specific improvements include:
- Standardizing tasks
- Automation of administrative tasks through the use of IT tools
- Multi-skilling of staff
This will be a good opportunity to review your daily business processes.
source:
- Beauty Economics Newspaper (November 11, 2025): The key to increasing salon profitability is managing "invisible time" (*The article URL is for members only, so the homepage is listed: https://bhn.jp/ )
CSR is a new differentiation strategy: Creating new value for salons
Today's November 12, 2025 edition of the Beauty Economics Newspaper reports that CSR (corporate social responsibility) activities are not just a cost, but an important "opportunity" to increase a salon's brand value and differentiate it from other salons.
Initiatives such as using environmentally friendly products, participating in local cleanup activities, and volunteering at welfare facilities will resonate with customers and the local community, leading to increased salon loyalty.
In particular, for today's consumers who are highly interested in sustainability and social contribution, the values a salon holds are becoming an important criterion when choosing a salon.
By planning and promoting CSR activities that are linked to your salon's philosophy, you will be able to build a unique advantage that will prevent you from falling into price competition.
source:
- Beauty Economics Newspaper (November 12, 2025): CSR is not a cost, it's an opportunity - Creating new value that differentiates spas (*The article URL is for members only, so the homepage is listed: https://bhn.jp/ )
Global facial beauty market predicted to grow rapidly to $26.3 billion by 2031
According to a market study released on November 11, 2025, the global facial beauty market is expected to grow significantly from US$7.19 billion in 2022 to US$26.3 billion by 2031.
The compound annual growth rate (CAGR) over the forecast period is an astounding 15.5%.
Reasons for rapid growth:
- Rising global awareness of beauty
- Increasing demand for non-invasive procedures
- Increasing anti-aging needs in an aging society
- With the spread of social media, interest in "beautiful skin" is spreading across borders
This global trend also represents a major business opportunity for Japanese salons, suggesting the importance of capturing inbound demand and developing treatments that take into account the latest skincare technologies and trends.
source:
- livedoor News (November 11, 2025): Global Facial Beauty Market to Expand to $26.3 Billion by 2031 - A New Trend in Beauty and Skincare, Rapidly Growing at a Compound Annual Growth Rate (CAGR) of 15.5%
Tips for Salon Owners
We have summarized three points from today's news that can be applied to salon management.
1. Focus on "Hall of Fame" Services with High Sales Contribution
Introducing services and products that are industry-recognized and proven, as in the case of HBL, is a surefire way to increase both customer satisfaction and sales.
Why not analyze your salon's strengths and customer base and consider menus that could become new sources of revenue?
2. Visualize "invisible time" and improve productivity
Do you know how much of your staff's working hours are "invisible" hours that don't directly translate into sales?
By using daily reports and tools to record and analyze work content and identify inefficient tasks, you can reduce overtime hours and focus on higher-value-added tasks.
3. Increase your fan base through social contributions unique to your salon
CSR may sound difficult, but you can start with small activities such as providing hand massages at local events or donating a portion of your sales to a local organization.
Activities that convey the salon's passion will foster strong bonds with customers and lead to gaining long-term fans.
