November 14, 2025 issue
Good morning. Today we bring you the latest information that will be useful for salon management.
📊 Today's Point
Although the domestic beauty market remains flat, increasing customer satisfaction is more important than ever.
Today, we have two pieces of news to share with you: the services customers really want, and compliance with regulations that the entire industry needs to be aware of.
✨ The service that makes customers happy is actually ○○
Moments when customers feel happy
Alphanote Co., Ltd. conducted a survey of 500 beauty salon customers and identified the points that satisfy customers.
What I enjoyed during the treatment
- 📝 1st Place: The treatment details were explained thoroughly beforehand (59%)
- 💬 2nd place: They provided thorough counseling (54%)
What I was happy about when I left
- 📅 #1: It was easy to make a next appointment (60%)
How to apply this to salon management
Customers trust salons that can help them resolve their concerns and worries.
- Before the procedure, we will clearly explain the procedure and costs.
- Listen carefully to your customers' concerns
- Smoothly suggest next appointment
- Remember and greet customers by name
This kind of careful communication is the key to increasing repeat business.
Source: Alpha Note Co., Ltd. (November 13, 2025)
https://prtimes.jp/main/html/rd/p/000000070.000041697.html
⚠️ Nagasaki beauty salon owner arrested on suspicion of violating the Medical Practitioners Act
What happened?
On November 13, 2025, the owner of a beauty salon in Unzen City, Nagasaki Prefecture, was arrested for performing laser hair removal without a medical license .
- Period: November 2024 - May 2025
- Subjects: Treatment for 4 customers
- Charge: Violation of the Medical Practitioners Act
Why is this a problem?
Laser hair removal is a medical procedure and is prohibited by law from being performed by anyone without a medical license.
Incidents like this lead to a loss of trust in the entire industry.
What we can do
✓ Double check that your restaurant's menu complies with the law
- Treatments offered
- The type of equipment you are using
- Staff qualifications and licenses
Maintaining a clean salon where customers can feel safe visiting will lead to long-term trust.
source:
💡 3 tips you can start using today
1. Differentiate yourself with high-value-added menu items
In addition to hair removal, where price competition is fierce, you should strengthen your menu of facials, body care, anti-aging, and other services that utilize your specialized knowledge and techniques. You can expect to increase the average customer spending.
2. Building trust through careful counseling
By providing clear and thorough explanations of treatment details and fees, we can alleviate customer concerns, increasing satisfaction and repeat visits.
3.Compliance with laws and regulations
By correctly understanding the boundaries between medical procedures and compliance with relevant laws and regulations, we can create a salon that customers can visit with peace of mind.
That's all for today's news.
Have a wonderful day today too✨
