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Try it now! 10 ideas to boost sales that are perfect for small salons

すぐ試せる!小さなサロンだからこそできる、売上アップのひと工夫アイデア10選

When running a salon, do you ever feel like, "Is this really okay?" or "Is there a way to make my customers even happier?"
This time, we will introduce some "little tricks" that salons like you can try out today. These are all inexpensive and easy to implement, so please feel free to try them out.

Salon management ideas

  • 1. Simply change the height of the shelves to "customer eye level"

    In fact, the height that is easiest to reach is between 80 and 120cm. This alone can increase the purchase rate.

  • ② Increase store sales by offering tea time before going home

    Set aside time for drinks and turn your skincare introduction into an experience rather than a sales pitch.

  • 3. Include "Why I love this product" in your product POP

    The salon owner's genuine words create a sense of trust.

  • ④ Handwritten messages are OK! Encourage repeat visits with "Salon News"

    Monthly salon newsletters are an effective way to maintain contact with customers.

  • ⑤ Post before/after photos on Instagram

    The key is to convey the experience and results of EXOMERE through photos rather than words.

  • ⑥ Place a "Reasons why we're here" card next to the bed

    Since you can see the product during the treatment, you will naturally gain a better understanding of the product.

  • ⑦ See the reaction with a campaign exclusive to LINE subscribers

    Creating an opportunity to increase the number of registrations.

  • 8. Ask about your "cosmetics history" during counseling

    This will increase the accuracy of your proposals and increase customer satisfaction.

  • 9. Visualize changes with a skin condition record card

    Once users experience and record the effects of EXOMERE, they will be more likely to return.

  • ⑩ "Future Skin Vision" POP displayed at the entrance

    If you can get people to imagine the skin they want, your proposal will be more persuasive.

How was it?
Even in a small salon, simply making small changes to the way you communicate and the flow of information can make a big difference in how customers respond.
Please try out anything that seems possible to you starting today.

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