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How to start a skincare conversation by asking your customer about their skin concerns

"I want to recommend a skincare product, but I don't know how to start the conversation."
In such cases, it is effective to start a conversation with the customer about their skin concerns .
This naturally earns trust, and product proposals can proceed smoothly.

1. Why skin concerns are a great conversation starter

When customers have skin problems, they want someone to understand and know the correct way to care for their skin.
By starting a conversation that is sensitive to their feelings, you will be able to be seen as someone they can rely on, rather than trying to sell them something too hard.

2. Examples of questions to find out skin concerns

Some natural conversation starters include:

Are you worried about dryness this time of year?
Is your skin becoming more prone to irritation from wearing a mask?
As UV rays become stronger, many people are feeling tired skin, how about you, Mr./Ms. XX?
How is your skin feeling these days?

3. The process of connecting concerns to "care suggestions"

The basics of a smooth proposal are as follows:

I empathize: "I understand, your skin is prone to changes as the seasons change."
Explaining the cause and background: "Pollen and dryness have a big impact at this time of year."
Introducing products and care: "So, I recommend using XX's moisturizing serum to improve your skin's barrier function."

4. Recommendation for trustworthy "real-life talk"

"I also find that this moisturizing gel keeps my skin in good condition during the winter."
"The person I introduced the other day, Mr./Ms. XX, said that his/her skin problems have calmed down since he/she started using this product."
In this way, proposals that include your own voice and that of others seem more authentic and trustworthy.

👉 "Concern → Empathy → Reason → Solution" - these four steps allow us to propose natural skincare solutions!

Summary | Skin concerns are the best opportunity to make suggestions

When proposing skin care products, it can be counterproductive if you put too much emphasis on wanting to sell.
What's important is customer service that "understands your concerns" and "allows you to come to us with confidence."
By empathizing with customers' skin concerns and introducing products as the best skin care methods, this will naturally lead to purchases.

Let's start today with a conversation focused on one of your skin concerns .