Stay ahead of beauty trends!
Beauty and Cosmetics Exhibition Calendar
"I want to be the first to check out the latest Korean cosmetics!"
"I'm looking for innovative equipment to introduce to my salon."
"I want to experience the future of the beauty industry firsthand!"
For those of you with a keen sense of beauty, we'd like to introduce you to the must-see major events in the industry taking place in 2026.
Exhibitions are not just a place for business negotiations. They are a place where the "right answers to beauty" that will be popular in the city in a few months are gathered earlier than anywhere else. Check the schedule now and start making plans for next year!
1. The start of a new year! Experience the cutting edge of the industry!
COSME Week
Your beauty life in 2026 starts here. This is one of Japan's largest exhibitions, bringing together cosmetics from around the world. There are also areas for ingredients and packaging, and one of the highlights is the chance to discover something niche: "This ingredient is going to be the next big thing!" This is where you'll find the source of trends, from Korean and Chinese cosmetics that are just one step away from becoming a social media sensation.
2. Overwhelming enthusiasm! Japan's largest festival
Beauty World Japan
Held in January, April, July, and October , the stage where you can see the amazing skills of professionals right before your eyes is truly a "beauty theme park." For three days, it's like a "holy land" that anyone working in the beauty industry should visit at least once. Tokyo Big Sight will be filled with the energy of beauty. Demonstrations of the latest nail techniques and stage events where you can see professional techniques up close will give you the maximum motivation to start the day.
3. If you are involved in medical or beauty clinics
Self-financed Research Festival
This event is specifically for beauty clinics. You can experience the latest trends in beauty medicine and the evolution of skin analysis machines . You will also find information on the latest injection techniques, laser equipment, and tips for running a clinic. Not only doctors, but also many counselors and nurses will be participating.
4. Wellness is a choice
Organic Lifestyle Expo
"What touches your skin should be kind to your soul." This is a warm and intimate event where you can shop while hearing directly from the makers about their commitment to quality. It is an exhibition of cosmetics and food products with the themes of being "healthy for the body" and "good for the environment." There are days when the general public is allowed to enter, and the appeal is that you can actually touch and purchase the products.
5. Large-scale events that the general public can enjoy
Tokyo Nail Expo
This is one of the world's largest nail events. With the latest gels available at special event prices , the excitement among self-nailers is at its peak!
@cosme "@cosme BEAUTY DAY"
Although it is not an exhibition, a "New Product Trial Event" is held every year in conjunction with a real store. It is a valuable opportunity for general users to talk directly with brand representatives.
