#Beauty salon industry news summary: Becoming a "trusted salon" through compliance with laws and regulations and exhibition trends
Hello, this is BI PRO.
Today, we will explain three "industry news stories you should know about now" that are directly related to running a beauty salon.
To conclude, 1) re-examining compliance and 2 ) getting ahead of the curve on new products and technologies at BtoB exhibitions are likely to be the winning strategies for 2026.
1) Major beauty salon ordered to cease operations: Focus on explanation of auxiliary actions and cooling-off period
It has been reported that the Consumer Affairs Bureau has imposed administrative sanctions, including a three-month suspension of business , on beauty salon-related businesses for violating the Act on the Selection of Specified Commercial Transactions. The sanctions mainly concern aiding and abetting, application acceptance, and contract settlement , with inadequate explanations and implementation being cited as problematic.
A checklist that salons should review starting today
- Are the explanations for cooling-off periods/cancellation in progress consistent across written, verbal, and FAQs?
- Are misleading phrases such as "cannot be done" or "not applicable" included in customer service conversations?
- Is the closing on the day of the experience a nuisance or an aggravating factor (a situation that makes it difficult to refuse)?
- When purchasing merchandise (related products) as a set, are the contract structure and accountability clearly defined?
The quickest route to "protecting sales" is actually to eliminate the risk of damaging trust rather than "how to sell."
It is realistic to see this case as a sign that the standardization of customer service flow will accelerate across the entire beauty industry.
2) Information on the large-scale B2B exhibition for health, beauty, and wellness, "Health Expo 2026"
In news released today, it was reported that the Health Expo, a B2B exhibition in the fields of health, beauty, and wellness, will be held at Tokyo Big Sight from February 25th to 27th . It is expected that 460 companies will exhibit and 36,000 people will visit.
The exhibition also includes the "Beauty & Wellness" category, featuring themes directly related to salon sales and menu development, such as beauty equipment, cosmetics, OEM/ingredients , etc.
Three perspectives that salons should look at at exhibitions
- "Store-suitable products" that lead to an increase in the ratio of merchandise sales (turnover rate, retention rate, average customer spending)
- "New trends in equipment and technology" that lead to differentiation of treatments (safety, evidence, operating costs)
- Possibility of OEM/joint development (small lot, sales chart, educational support)
Rather than just "go and do it" and finishing it, you are more likely to see results if you work backwards from "purchase → execute → sell → follow-up."
3) Exhibition/Event Pre-Show: Information on Beauty World Japan Fukuoka
There is also information that they will be exhibiting at Beauty World Japan Fukuoka, which will be held in mid-February. Exhibition season is the time when information on new products and services is released all at once . For salons, this is a good time to increase the number of potential customers between this month and next, and take steps to connect them to the spring customer traffic season.
Summary: The key to a strong salon in 2026 is trust and updates
The main point today is simple.
- Foundation of trust : Standardizing the wording and application of auxiliary actions, contracts, and cooling-off periods
- Potential for sales growth : Discover new products and technologies at exhibitions and incorporate them into menus and store sales
BI PRO will continue to provide you with the latest information that will be useful for salon management in an easy-to-understand format.
