November 14, 2025 issue
Good morning, salon owners.
Today we start with some good news.
The market's long-standing contraction has finally come to a halt, and a new wind is beginning to blow through the industry.
However, the era of price competition is over. From now on, we will be competing on value.
🎯 Re.Ra.Ku's New Strategy: Cross-industry Collaboration for the Young Generation
What happened?
Medirom (operated by Re.Ra.Ku), a major relaxation company, has signed a sponsorship contract with the professional dance team DYM MESSENGERS.
Why attention?
This is a strategy to spread the brand not only among the traditional "tired adults" but also among younger generations.
The aim is to expand the overall wellness business with this relaxation + healthcare app.
Can be used in small salons
- Collaboration with local sports teams
- Collaborative events with yoga studios and gyms
- Providing health information on social media
Collaboration with different industries leads to encounters with new customers.
💰 How to Aim for an Average Customer Spend of Over ¥20,000 During the Year-End Sales Season
The keywords are "visualization" and "immediate results"
Now is the perfect opportunity as more customers are seeking intensive care ahead of the year-end events.
How to create a successful menu
- Visualization : Showing changes before and after treatment with photos and numerical values
- Immediate effect : Combining treatments that allow you to feel the effects immediately
- Composite menu : Proposing combinations rather than individual items
Why is it effective?
When customers feel that "this worked!", they are more likely to make a next reservation or purchase in-store products.
🌟 Event information for this weekend and next week
A chance to experience industry trends
- November 15th and 16th : "Healing Festival for the Mind and Body" Tokyo
- November 22nd and 23rd : "Tokyo Kokoro Festival 2025"
Why you should go
- Experience the latest therapeutic techniques firsthand
- Learn about trends in mental health care
- Interact with other therapists to get tips
Customer needs are evolving from "relaxation" to "mental and physical health."
Sensing trends on-site will help develop tomorrow's menus.
✅ Three actions to start today
1. Review of high-priced menu items
Combine existing menu items to create a complex menu with an average customer spend of over 20,000 yen.
Make it a habit to take before and after photos.
2. Building a brand around wellness
Let's review the content we post on social media and our website, focusing not only on the theme of "healing" but also on "health promotion."
3. Standardization of staff training
Moves to standardize it under the JIS standard will also begin in 2026.
Now is the time to clearly define standards for service quality and hygiene management, and create a system in which all staff can provide the same level of service.
summary
The market's "bottoming out" is a great opportunity to break away from price competition.
Let's create a salon that continues to be chosen by providing customers with reliable results and satisfaction.
