1. Introduction: Why Tree of Life now?
For aromatherapy, beauty salons, and relaxation salons, the quality of the materials is of utmost importance.
This is because it determines customer satisfaction and the credibility of your salon.
Our clients place importance not only on the treatment itself, but also on the safety of the oils and herbs used.
We also find value in the story behind a brand.
Tree of Life has been a leader in aromatherapy culture in Japan for many years.
For salon owners, they are more than just a supplier.
It can be a strategic partner.
It has overwhelming brand power.
We offer carefully selected high-quality products from around the world.
We also have a system in place to support corporate businesses.
These are the keys to increasing the value of your salon.
This article provides a complete guide to understanding the Tree of Life in depth.
It covers everything from the brand's history to specific ways to use the products.
The business benefits are also explained in detail.
2. Brand Story: Trust and Achievement
From the founding to the present
The history of Tree of Life began in 1955.
We started out as a photo studio in Omotesando, Harajuku.
After that, the business model changed with the times.
After starting out as a pottery shop, the business evolved into a herbal and aromatherapy business.
This transition is proof that we have always grasped the needs of the times.
We have continued to pursue proposals that enrich people's lives.
Since the 1980s, it has played a crucial role.
The popularity of aromatherapy and herbs in Japan.
In addition to selling products, we also run a cultural school.
We also operate an Ayurvedic salon.
He has also worked hard to disseminate knowledge and technology.
This laid the foundation for Japan's wellness culture.
This long history of achievement and contributions is the source of our unwavering reliability.
Brand Concept
Tree of Life's product philosophy can be summarized into three pillars.
**"Nature," "health," and "fun."**
To embody this philosophy, we work with partner farms around the world.
We carefully select and source herbs and essential oils from our partner farms.
"Nature"
- Carefully selected ingredients from partner farms around the world
- Ensuring traceability
- Value for salons: Providing safe, high-quality materials to customers
"health"
- Deep knowledge of aromatherapy, herbs and Ayurveda
- Value for salons: Treatment and product suggestions based on specialized knowledge
"Fun"
- A diverse product lineup that enriches your lifestyle
- Value for salons: Expanded range of home care suggestions and product sales
Only materials that meet strict standards under a consistent quality control system are turned into products.
This thorough approach is the guarantee of quality.
Professional salon owners can provide this with confidence.
3. How to use products to improve the quality of your salon
The Tree of Life product range can be used in any situation in a salon.
This is especially important for aromatherapy salons.
High-quality essential oils and carrier oils determine the quality of the treatment.
Essential oils are the "core" of the salon
Essential oils are the lifeblood of aromatherapy salons.
Tree of Life boasts a wide variety of essential oils.
We meet professional demands with strict quality standards.
Features:
- Wide variety: from single oils to blends for specific purposes
- Quality control: Gas chromatography analysis ensures purity of ingredients
You can choose the scent that best suits your client's needs, the season, and the treatment you are undergoing.
Customers can use it with confidence.
Specific usage:
Treatment
- Blending essential oils to suit the client's physical condition and mood
- Offering personalized aromatherapy treatments
Aromatherapy (spatial design)
- Installing diffusers in waiting rooms and treatment rooms
- Create a space with fragrances that match the salon's concept and the season
- Scents are memorable and determine the impression of a salon.
Creating your own blend
- Combining multiple essential oils
- Create your own signature aroma for your salon
- Differentiate yourself from other stores
Carrier oil and herbal water
Carrier oil for diluting essential oils and applying them to the skin.
The quality of the product also has a significant impact on the treatment results and the customer's skin.
Tree of Life offers a wide variety of high-quality carrier oils.
Some are even certified organic.
There are also unrefined oils that are highly nutritious.
Carrier Oil:
- Jojoba oil, sweet almond oil, argan oil, etc.
- Choose the right treatment depending on the client's skin type, allergies, and purpose of treatment
- Unrefined oils are rich in vitamins and minerals
- Enhances the beauty effect on the skin after treatment
Herbal water (aromatic distilled water):
- A by-product obtained during essential oil extraction
- Contains trace amounts of aromatic compounds
- Milder than essential oils
- Ideal for facial care and post-treatment soothing and moisturizing
Herbal teas and related products
Herbal tea provided before and after treatment.
It has a huge impact on the quality of the customer experience.
Welcome drink:
- Providing herbal teas tailored to the season and the customer's physical condition
- Enhances relaxation
- Increased anticipation for the treatment
Product sales and home care proposals:
- Proposing the essential oils used in treatments as merchandise for sale
- Welcome drink herbal tea also available
- Leads to an increase in average customer spending
- It also promotes home care
Customers want to recreate the comfort of a salon in their own home.
Products from trusted brands are very easy to sell.
4. Three benefits for salon managers
Introducing Tree of Life is not just about securing a procurement route.
This brings great benefits to the salon business itself.
Advantage 1: Overwhelming "brand power"
"Tree of Life" is widely recognized by the general public.
It's a top brand.
"Is the oil you use from Tree of Life?"
Have you ever received a question like this from a customer?
This brand name has great name recognition and credibility.
It is effective in acquiring new customers.
It is particularly effective in appealing to people who are just beginning to become interested in aromatherapy.
Appeal to new customers:
- All you need to do is state in your advertisements and on your website that you are using wood products from your daily life.
- Increased reliability of quality
- Lowering the barrier to booking
Increased repeat customers:
- Using products from trusted brands gives you peace of mind
- Contributing to cultivating long-term repeat customers
Advantage 2: Comprehensive "corporate services"
Tree of Life provides a wide range of business support for salons and companies.
This allows for professional business development that would be difficult to achieve at a privately run salon.
Wholesale Service:
- We provide a stable supply of high-quality essential oils, carrier oils, and herbal teas.
- Optimizing cost efficiency and inventory management
OEM/original development:
- Joint development of the salon's original blend of essential oils
- Cosmetics development is also possible
- Overwhelming differentiation from other stores
- Improving brand value
Aroma space design:
- Producing scents for each location, such as waiting rooms, treatment rooms, and restrooms
- Creating a sophisticated salon space that appeals to the customer's five senses
Developing original aromas is a particularly powerful tool.
You can express your salon's concept through scent.
It can leave a lasting impression on your customers' memories.
Benefit 3: Collaboration with "Education and School Business"
"Tree of Life" operates a cultural school.
We also operate the Ayurvedic salon "Ayusha."
We have developed deep expertise in aromatherapy and wellness.
Collaboration with this educational project is important in enhancing the salon's expertise.
Staff training:
- Staff can learn specialized knowledge at the Tree of Life school
- Standardize the quality of treatment
- Making persuasive proposals to customers possible
Stay up to date with the latest information:
- Stay up to date with the latest research and trends in aromatherapy and herbs
- Continuously obtained from reliable sources
5. Case studies: Tips for using successful salons
We will introduce examples of successful salons that make the most of Tree of Life products.
We will look at this from two aspects: spatial design and merchandise sales.
Spatial Design: "Scent Design" that appeals to the five senses
Scent is the first impression a customer has when they enter your salon.
Successful salons use scents strategically.
It's not just about smelling good.
The scent changes depending on the location and time of day.
waiting room:
- A refreshing and soothing blend that builds anticipation and promotes relaxation
- Examples: bergamot, sweet orange
Treatment room:
- Fragrances tailored to the purpose of the treatment
- A deeper, more relaxing scent
- Examples: lavender, sandalwood, frankincense
Powder room:
- Clean and refreshing scent
- Examples: Tea tree, lemon
Tree of Life's corporate services have been implemented in many commercial facilities and offices.
This professional know-how can be applied to the design of your salon space.
Product sales and home care proposals: Increase average customer spending
Product sales are a source of revenue other than treatments.
But that's not all.
It plays a vital role in creating ongoing contact with customers.
Linking with treatment:
- The essential oils and carrier oils used in the treatment are offered on the spot for home care use.
- Customers have experienced the benefits, leading to a high purchase rate
- Leads to an increase in average customer spending
Personal Suggestion:
- Proposals tailored to customer concerns (sleep, stress, coldness, etc.)
- We recommend a set of herbal teas and blended oils.
- Increased customer loyalty
- Emphasizing the salon's expertise
Seasonal products:
- Actively introducing seasonal limited edition and collaborative products from "Tree of Life"
- Keeping things fresh on the shelves
- Encourage increased frequency of visits
Customers use Tree of Life products in their homes.
I remember the pleasant experience I had at the salon.
This creates a positive cycle that leads to the next booking.
6. Summary: Working with a Trusted Partner
Tree of Life has maintained a consistent stance since its founding.
We have pursued "nature," "health," and "fun."
It is a trusted brand that has supported Japan's aromatherapy culture.
For salon owners, introducing Tree of Life is more than just purchasing products.
It means having a strong partnership.
Overwhelming brand power and reliable quality assurance.
Comprehensive business support.
You get all of this.
Let's make the most of this partnership.
Improve the quality of the product.
Enhance the quality of the space.
Improve the quality of the knowledge you provide.
It will help your salon stand out from the competition.
It will be an invaluable presence for our customers.
Why not start by contacting Tree of Life's corporate service desk?
We also recommend experiencing this worldview at our directly managed salons.
Work with a trusted partner to make your salon's future even more prosperous.