To all salon owners who deal with customers' skin every day.
How do you respond to customers who say, "I want to see results, but I'm also concerned about the burden on my skin"?
Japan Beauty Corporation's "Policy Cosmetics" will be a powerful partner that will solve this problem and stabilize your salon management.
Policy Cosmetics Features: Natural Power Skincare
Commitment to skin-friendly formulas
Policy cosmetics thoroughly eliminates anything unnecessary for the skin.
Five safety points
- Oil-free : Prevents clogged pores and acne
- Alcohol-free : Reduces dryness and irritation
- Fragrance-free and color-free : Reduces the risk of allergies
- Natural gel base : Uses natural ingredients such as natto gel (poly-γ-glutamic acid sodium)
- Supports skin's natural strength : Enhances moisturizing power and barrier function
This thorough "kindness" leads to long-term trust from customers.
No.1 Popular Product: Gel Cleanser
The natural gel's adsorption properties gently remove not only makeup but also pore waste and blackheads. It's oil-free yet powerful enough to directly address pore and acne concerns.
During counseling, use the perspective of "bringing out the skin's natural power" as an opportunity to convey the importance of home care.
Three benefits for salon management
1. High customer satisfaction and repeat business
When Policy Cosmetics was selected as the "Best Beauty Item," the reason given for its "high customer satisfaction and repeat purchase rate."
By providing tangible changes to skin, we can build a relationship of trust that makes customers think, "This is the only salon I can come to."
2. Stable product sales
Stable salon management requires not only treatment but also product sales.
One of the reasons Policy Cosmetics was awarded was its "contribution to actual salon sales," and selling it as a home care product will provide a continuous source of revenue.
3. Comprehensive double backup system
Two support departments
| Department | Support Content |
|---|---|
| Salon Consulting Department | Management consultation, customer attraction and sales strategies, seminars to improve sales capabilities |
| Salon Advisor Category | Product information, technical training, seasonal skin training, new product information |
In addition, the "Policy Support App," available exclusively to business partners, allows you to obtain timely information on seminars, seasonal beauty courses, instructional videos, and more.
Practical sales strategies
Counseling points
Two things you should communicate to your customers:
Providing peace of mind We explain the oil-free, alcohol-free formula and emphasize its safety for long-term use even on sensitive skin.
Expectations for "Results" We communicate the power of natural gel and the concept of enhancing the skin's natural functions, raising expectations for the changes that can be achieved with continued use.
Use the knowledge you gained in seasonal skin training to make specific product suggestions tailored to your customers' skin conditions.
Three strategies for successful product sales
1. Promoting experience and sensation In addition to using it during treatment, have participants try our popular "gel cleanser" on the back of their hand to experience the difference in sensation.
2. Thorough linked proposals: We propose a set of seasonal beauty treatments and home care products that go with them. This naturally encourages purchases by suggesting, "To make the most of the treatments you receive at the salon, use these products at home too."
3. Utilizing seminars By participating in the "Sales Power Improvement Seminar" and learning specific sales know-how from a former directly managed store block manager, you can achieve an immediate increase in sales.
summary
Policy Cosmetics are not just a commodity, but a symbol of trust and an engine of growth for salons.
"Tennenryoku Skin Care" is gentle on the skin and delivers results, meeting the needs of customers who seek the real thing, and our comprehensive double backup system provides solid support for salon management.
Let's work together to maximize customer satisfaction and build a salon that continues to be loved in the community.
