A new pillar of salon management: Issues with in-store sales and styling products
Store sales are a strategic element
When running a salon, in-store sales are not just a means of increasing sales.
It is a key strategic element in building customer loyalty and delivering brand value outside of the store visit cycle.
It is also an important point of contact that deepens relationships with customers.
This is because we can provide salon value even when customers are not visiting.
Common challenges
However, there are challenges, especially when it comes to selling styling products in stores.
This is a common concern for both customers and hairdressers.
Customer testimonials
- "Sticky"
- "It's difficult to use"
Hairdresser's Concerns
- "It can cause rough hands"
- "It takes time to wash your hands after treatment"
These challenges make us hesitant to propose retail sales.
As a result, salons may be missing out on revenue opportunities.
The emergence of NOTIO
Against this backdrop, NOTIO, born from Real Chemistry, is attracting attention.
This product overturns conventional wisdom about styling products.
It is expected to be a hybrid product that will bring new value to salon management.
The core of the brand: "Skincare Concept": The philosophy of Real Chemistry and the birth of NOTIO
Skincare-inspired development philosophy
The biggest feature of NOTIO is its development philosophy: "skincare concept."
This embodies Real Chemical's corporate philosophy of "Making people beautiful, making the earth beautiful."
Real Chemistry pursues harmony and fusion between science and nature.
Our vision is to help people live beautiful and comfortable lives through safe and functional products.
Based on this philosophy, NOTIO was designed to be gentle on hair as well as to care for the skin on your hands.
A sincere answer to the problem of rough hands of hairdressers
NOTIO has a unique feature that allows it to turn into hand cream.
Behind this lies a sincere response to the problem of rough hands of hairdressers.
Hairdressers do a lot of work with water and have many opportunities to come into contact with shampoos and chemicals.
The problem we wanted to avoid was that the ingredients in styling products would put even more strain on the skin on our hands.
NOTIO is a styling product, but the ingredients remaining on your hands after use can be applied as a hand cream or balm.
It is designed to be extremely gentle on the skin.
This "hybrid" function supports hairdressers in working comfortably in the salon.
As a result, it also leads to improved quality of service for customers.
Ingredients designed with a focus on the "barrier function" that protects hair and skin
NOTIO products contain carefully selected ingredients to maintain the health of your hair and skin.
Characteristic ingredients and effects
Amino acid-based emollients
- Effect on hair: As a CMC mimic, it suppresses moisture evaporation from hair and supports its barrier function.
- Effect on hands: Increases moisturizing effect and protects hands
Plant-derived ceramide mimic
- Effect on hair: Moisturizes and gives manageability to hair
- Effect on hands: Remains in the stratum corneum and supports the skin's barrier function
Mineral oil
- Effect on hair: Wraps the surface of hair in a smooth film, creating shine and manageability.
- Effect on hands: Gentle on the skin and acts as a moisturizing ingredient with a strong barrier effect
These ingredient designs allow NOTIO to provide a feeling of "non-sticky yet deeply moisturizing."
It has a feel that is not found in conventional styling products.
Three strategic benefits for salon owners to implement NOTIO
NOTIO is more than just a high-quality styling product.
We offer the following strategic benefits to salon management:
Benefit 1: Significantly increase the number of "hooks" for your proposals to customers
"This can actually be used as hand cream too."
This one word instantly grabs a customer's attention and acts as a powerful hook to start a conversation about your product.
Conversation starter: When styling after a treatment, simply showing the gesture of running the product over the back of your hand is enough to naturally pique the customer's interest in the product.
Providing a sense of security The concept of "gentle on the skin" eliminates concerns for customers with sensitive skin or those who dislike stickiness. This directly leads to a desire to buy, making them think, "I want to try this."
Benefit 2: Contributes to increasing the repeat rate and average customer spending in stores
Due to the ease of use of NOTIO products, customers who have purchased them once tend to return to buy them again.
It can also be used daily as a styling product and as a hand care item.
This increases the consumption rate.
This will also make it easier for customers to make purchases (e.g., online) at times other than their next visit to the store.
Furthermore, it is easy to make cross-selling proposals that combine our product lineup (wax, butter, milk, balm, etc.).
It also contributes to increasing the average customer spending.
Benefit 3: Maintaining staff's "comfortable salon work" and "motivation"
Hand roughness is one of the serious occupational hazards for hairdressers.
Introducing NOTIO also has an employee benefit aspect, protecting the hands of staff.
Reduced hand washing frequency: No need to wash your hands after each treatment. Improved work efficiency.
Improved staff satisfaction : It sends the message that the company cares about the well-being of its staff, which helps maintain engagement and motivation.
Summary: NOTIO is a strategic item that improves customer experience
Real Chemical's NOTIO has a clear brand concept: "skincare inspiration."
Another unique feature of this product is that it can be used as a hand cream.
It brings value to salons that goes beyond the scope of conventional styling products.
Introducing NOTIO will improve our ability to make proposals to customers.
This is a strategic investment that will not only revitalize store sales but also improve the working environment for staff.
Take this opportunity to explore the new possibilities that NOTIO can bring to your salon's customer experience and revenue structure.
